ABA Marketing Conference

Thanks For A Great Conference

pcroteau — Wed, 16 Sep 2009 18:15:02 +0000

Hopefully everyone who attended the 2009 ABA Marketing Conference in San Antonio were able to take some valuable insights, new ideas and implementable solutions back to their institutions. Here are a few attendees and their thoughts on the conference…

Conference starting in 2 days

pcroteau — Fri, 11 Sep 2009 17:09:55 +0000

The annual ABA Marketing Conference starts on Sunday, September 13th in San Antonio and it’s going to be a great conference. The speakers, topics and people assembled are top notch and you’ll experience a captivating two and a half days that provides insights and solutions to today’s bank marketing issues. During the conference be sure to participate in these events;

ABA Marketing Network Reception
Sunday, September 13, 11:30 am – 12:30 pm
Grand Hyatt
Sponsored by ABA Marketing Network

This event is open to all conference attendees and offers an excellent opportunity to meet Network members with whom you’ve shared ideas or to learn more about the Network. You’ll get a jump start on your networking and start the conference off right.

NFL Opening Day Reception
Sunday, September 13, 5:00 – 6:30 pm
Grand Hyatt – Marketplace
Sponsored by Strunk & Associates, L.P.

Reconnect with and meet colleagues at this casual, fun event. You’re encouraged to wear your favorite team’s jersey and let everyone know who you think is going to this year’s Super Bowl.

School of Bank Marketing and Management Alumni Reception
Sunday, September 13, 7:30 – 9:30 pm
Hard Rock Café (one block from Grand Hyatt)
Sponsored by ACTON Marketing

Join fellow classmates and friends for a casual evening of drinks and appetizers. This reception is open to alumni and friends so be sure to stop in and show your school spirit.

ABA Financial Marketing Awards
Monday, September 14, 5 – 6 pm
Grand Hyatt
Sponsored by ABA Marketing Network

The annual awards ceremony honors excellence in financial services marketing and advertising. Visit the Gallery to preview samples of work, and hear the winners announced at the Awards Ceremony.

CAB Reception
Monday, September 14, 6 – 7:30 pm
Grand Hyatt
Sponsored by Corporation for American Banking

Following the ABA Financial Marketing Awards, enjoy a fun and relaxing evening with your colleagues at the reception.

My best to everyone attending the conference and I hope you take full advantage of the networking and learning opportunities available at the event.

Social Media – ABA Marketing Conference welcomes back Virginia Miracle.

elucero — Thu, 13 Aug 2009 16:26:01 +0000

This year I am very pleased to welcome back to the ABA Marketing conference Virginia Miracle. Virginia works as the SVP, Head of Digital Strategy, for 360 Digital Influence at Ogilvy Public Relations. She is very passionate about the social web and word of mouth marketing influencing strategies for a variety of global brands. In 2008, many of you might remember the great presentation from Virginia – Create a Complete Word of Mouth Strategy. This year she will return for a Learning Lab on Accessing the Energy of Social Media. Knowing this is a top of mind subject for us all, I encourage you to join us this year in San Antonio.

Follow Virginia on her blog – http://www.virginiamiracle.com/

P.S. Connect with Eric on Twitter www.twitter.com/erlucero

If There is One Event You Go to this Year…..

pcroteau — Tue, 11 Aug 2009 15:23:30 +0000

This is a tough call, because it depends on what your responsibilities at your financial institution are and what you do for a living. And, if you’re like most people, you don’t have excess time and money to attend many conferences. A conference is a larger investment than going to local un-conference –type events so think of a conference as going to numerous local events that are compressed into a three day period.

For the past few months I have told anybody I work with in bank marketing that they need to go to ABA Marketing Conference this year. The event is being held September 13-15 in San Antonio, TX. Airfare is reasonable and it’s a great city with lots to do during the evening so it’s a great opportunity to network and hear the latest bank marketing topics.

All the sessions are great and feature some of the most well-known folks in bank marketing. Like any conference though, the best interaction is during the breaks and dinners…with such a great line-up of folks on hand it’s hard not to get something out of it.

The only downside? Deciding between some really great sessions that end up being scheduled opposite of each other.

Excitement starting to build

sstricklin — Tue, 04 Aug 2009 15:22:17 +0000

Are you planning to attend this year’s ABA Marketing Conference? I, for one, am hoping to meet in person some of the great people to whom I have responded or from whom I have received responses on the online community site – I think I owe quite a few beverages! Seriously, you wouldn’t believe the vast amount of idea sharing that goes on there, plus you get to witness some awesome presentations, share ideas and meet with tons of vendors all in one room. Hope to see you there!

Marketing – “With all thy getting, get understanding”

jkassing — Wed, 22 Jul 2009 14:24:41 +0000

Steve Forbes, as his father before him, subtitles his article in the Forbes Magazine each issue with the following quote, “With all thy getting, get understanding.” What does that mean? I believe it means simply this…don’t be a mile wide and an inch deep. Marketing professionals need to have a depth of understanding enough about all things marketing & sales, that it includes first hand experience. And how do you get that?

For many, the first step is in attending the annual ABA Marketing Conference. This year it is in San Antonio (that doesn’t suck.) This annual event brings together bankers who each speak to direct, specific experiences they have had in marketing financial services. Outside of a couple notable Keynote speakers, the stars of the ABA Marketing Conference are your peers – who are sharing their real life experiences.

What part of what they know, don’t you want? What are you missing out on? Gain the knowledge easily transferred by your peers, who truly understand the difficult job you have in today’s environment. Interact personally with these folks to gain invaluable peer relationships. Share your knowledge. Take what you learn in San Antonio and do something real. Get results. Prove your value. In the end, “with all thy getting, get understanding.” There is no better place to start than at the ABA Marketing Conference.

See you in San Antonio

Justify Your Conference Attendance

jcapotosto — Thu, 16 Jul 2009 15:43:49 +0000

It’s hard to believe that the ABA Marketing Conference is only about eight weeks away. In talking with your peers, I realized that some people may need help convincing their supervisors to approve the cost of attending the conference. So, as luck would have it, I came across some excellent information on how to show the ROI when considering attending a conference. Feel free to use this resource for making your case to attend the ABA Marketing Conference: www.writingassist.com/articles/justify-conference-attendance

Get Ready To Tweet

pcroteau — Tue, 30 Jun 2009 21:24:03 +0000

For the first time, you can use Twitter to enhance your ABA Marketing Conference. Prior to the conference, you can follow us by adding “abamc” to your list of followers and receive the latest event updates, presenter information and conference-related topics. During the conference itself, attendees will be able to tweet their impressions of the sessions while they’re in progress.
This is a great opportunity for marketers who are not yet familiar with Twitter to get acquainted with the technology for future applications in their bank. If you’d like to know more about Twitter, watch the tutorial located on this page.